LifeLock Reviews
In today’s world, we have all become aware of identity theft with the media hype, endless commercials from the credit bureaus, and the highly visible presence of a company called lifelock. Lifelock has come under heavy fire from other lifelock reviews, many other agencies, and the media claiming what the company offers in their advertising is false. Now what lifelock is offering is to place a fraud alert on your credit file, which expires after 3 months, but then renew your fraud alert for the entire year. Not only will they renew your alerts, they will also make calls on your behalf to stop junk mail and help reduce the amount of spam in your email. The controversy is that anyone can place this alert for alert for free and some feel that it is fair to charge for a free service. As you know the fraud alerts expire after a short time and lifelock renews them all year long. As you already know about the other services that come with LifeLock, what is so unfair? I honestly feel that if a person of sound mind understands the service and the charge, which is only $10 per month, they should be able to spend their hard earned money on such said services or whatever else they please. It is not if Lifelock is saying they will do something and not live up to it. That would be fraudulent and bilking people out of their money which is not the case with LifeLock.
In my personal opinion and my own LifeLock review is that whenever you step on someone else turf, your going to come under fire. In this case LifeLock is stepping on the toes of the long established Credit bureaus. Now if you go to any of the 3 major credit bureaus websites, experian, equifax or transunion, you will find you can place a credit alert for free as we have already established, but here is where they make their money trying to up sell you on their products and services. Now when you use lifelock and don’t go directly to the Credit bureaus sites, this takes money out of their pockets by them not being able to up sell you on their score watch service for a monthly fee or get that impulsive 3 in one credit report for $39.95. Now the credit bureaus are pissed off because they have a fair competition and this takes money out of their pockets.
Experian Recently sued Lifelock saying that the advertising practices were unscrupulus and make it seem as if creating a fraud alert cost money and is not free. Todd Davis, CEO of Lifelock, has said they have had no consumer complaints about lifelock’s service or it’s advertising practices. Davis also adds that Lifelock hopes to work with Experian on helping thwart identitiy theft.